You spend countless hours on logo designs. You sit with web designers to make websites. You write everything about your company, products and services. Your SEO efforts gives it first page ranking. Then you do content marketing, post on social media, run paid Ads to drive traffic. But then why are you not generating enough leads for your business?
Today, your web visitors are impatient, hungry & hunting for information (or products).They decide quickly without too much thinking. They want to guess fast whether they have come to the right place or not. They know there are many others who could provide the same or similar products or services. They just want to make a quick decision.
Few interesting stats from Neil Patel’s blog:
To handle this challenge, here are the 2 most powerful tools to keep your visitors glued on your website:
Remember, you have only few seconds to grab their attention? Potential customers come to your website in search of solutions to their problems, and they desire value.And if you fail to offer value fast, they will go back to search and try your competitor’s website.
Conversion-driven copywriting is an art and science. It’s the interconnection of language, human psychology, and consumer behavior.
Just go back to your website and consider asking these questions :
Does the text written on my landing/home page, offers visitors immense value to engage? Does it motivate visitors to take the desired action? Does it offer to build relationship? Does it really convey that you are the credible company to partner with?
Virtual Sales Machines are one of the most effective online conversion tactics to keep your visitors engaged.
What’s actually a Virtual Sales Machine? It is like your virtual sales person, working for you 24*7*365, without any complaints, vacations, salary or increments, Goal is to take your potential customer through compelling ethical positioning of your products and services, along with necessary facts.
Today, all the successful companies, big or small, across the globe use VSMs. VSM is becoming most cost-effective to improve customer engagement, build strong relationships, provide demo of the products, present testimonials and in the process generate more sales.