Execution Plan & Blueprint · Digital download
The questions every founder should answer before the market asks them.
Not a book in the usual sense. A question-led ready-reckoner, drawn from years of working with startups and growing tech businesses, that helps you face the hard questions on positioning, co-founders, pressure and investors early.
Digital download · Secure payment via Razorpay (UPI, cards, netbanking) · 30-day, 100% refund
The problem
Founders prepare for the product. Fewer prepare for everything around it.
Positioning the offer, hard conversations with co-founders, investor scrutiny and the pressure of carrying all of it at once: those are often the issues that decide whether a business grows or stalls.
- The product is good, but the market can’t tell why it’s different.
- Co-founder expectations were never discussed openly, because you’re friends or family, and they surface at the worst time.
- Investor meetings expose questions you hadn’t thought through.
- Stress builds because every challenge feels new and urgent.
What’s inside
Five areas, as questions to ask and answer
Work through the questions, write your answers, and revisit them as the business changes.
The invisible barrier
The growth obstacle many founders struggle with but rarely name.
Positioning
Three criteria for positioning your products and services distinctly.
Co-founder conversations
The sensitive topics to discuss early, even with your closest partners.
Preparing for pressure
A structured way to prepare yourself and your organisation for high-stress challenges.
Investor readiness
How to prepare for the hardest questions investors ask.
Who it’s for
Startup founders, growing entrepreneurs, and people preparing to start a business. Not for anyone looking for a business-plan template to fill in: it asks questions; the answers are yours.
Rajneesh calls this a ready-reckoner rather than a book: it came from working alongside founders, and it’s the same approach Corem Sales Consulting uses when building with entrepreneurs.
From founders Rajneesh has worked with
These describe Rajneesh’s coaching and consulting, not this specific guide.
“Coming from a tech background, we had not focused on building a sales engine. Rajneesh transformed our go-to-market approach — today our team independently handles content development and network expansion.”
“Rajneesh's advice sent me back to the drawing board and made me come out with a far better service. He understands the practical constraints of a startup and brings simple, powerful GTM strategies.”
“We applied the strategies Rajneesh is an expert on and had huge success. Highly recommended for technical strategies and scaling.”
“Within 6–8 weeks, we saw tangible differences in our sales force. Within a quarter, most of the team started hitting 100%+.”
“Rajneesh restructured our sales strategy without disrupting on-going business. His Target Account Methodology helped us earn more value from existing customers.”
“Rajneesh helped our team break the mental barriers required to improve performance. The result was measurable improvement in how the team operates and what it delivers.”
“The shift in mindset across the people and the organization culture is massive. The results are tangible.”
“Rajneesh's focus on critical Sales KPIs contributed greatly to our immediate and long-term plans. Highly recommended for SaaS companies tackling business challenges.”
“It was great to work with Mr Rajneesh. His hands-on approach to career coaching, motivational speaking, and consulting boosted my confidence.”
Answer the hard questions on your own terms, before someone else asks them.
Digital download · Secure payment via Razorpay · 30-day, 100% refund
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