Consulting · GTM, pricing & partner models
Get the route to market right before you scale the team.
For tech founders building their first sales engine. We help you sharpen positioning, price your solution and choose the right mix of direct sales and partners (resellers, VARs and system integrators), so the team you hire has something repeatable to sell.
Complimentary · 30–45 minutes · with Rajneesh
For founders · ₹299
The Entrepreneur’s Field Guide
The hard questions on positioning, co-founders and investors, answered before the market asks them.
Sound familiar?
Symptoms we fix
Every sale still needs the founder
The business can’t grow beyond your calendar.
Customers can’t tell you apart
Competitors say the same things, so buyers compare on price.
Pricing was a guess
It was set once and never tested against value or margin.
Partners sign up but don’t sell
The partner model exists on paper, not in the pipeline.
What changes
What we work on with you
- Positioning: who you serve best and why they should choose you
- Pricing and packaging for B2B tech solutions in India
- Direct, partner and hybrid routes to market, and how to run each
- When and how to hire your first salespeople
- A founder exit plan from day-to-day deals
How it runs
From audit to a repeatable route to market
01
Audit & Blueprint
We review your positioning, pricing and current deals.
02
System Design
Route to market, pricing and the first version of your sales process.
03
Implementation & Coaching
We work through live deals and early hires with you.
04
Culture & Scale
Your team sells without you in every deal.
Testimonials
What founders say
“Coming from a tech background, we had not focused on building a sales engine. Rajneesh transformed our go-to-market approach — today our team independently handles content development and network expansion.”
“Rajneesh's advice sent me back to the drawing board and made me come out with a far better service. He understands the practical constraints of a startup and brings simple, powerful GTM strategies.”
“Rajneesh's focus on critical Sales KPIs contributed greatly to our immediate and long-term plans. Highly recommended for SaaS companies tackling business challenges.”
“We applied the strategies Rajneesh is an expert on and had huge success. Highly recommended for technical strategies and scaling.”
“The shift in mindset across the people and the organization culture is massive. The results are tangible.”
“Within 6–8 weeks, we saw tangible differences in our sales force. Within a quarter, most of the team started hitting 100%+.”
“Rajneesh restructured our sales strategy without disrupting on-going business. His Target Account Methodology helped us earn more value from existing customers.”
“Rajneesh helped our team break the mental barriers required to improve performance. The result was measurable improvement in how the team operates and what it delivers.”
“It was great to work with Mr Rajneesh. His hands-on approach to career coaching, motivational speaking, and consulting boosted my confidence.”
Frequently asked questions
When should a startup hire its first salesperson?
Usually once the founder has closed enough deals to know who buys, why, and how the sale runs. Hiring before that tends to hand a salesperson a guess instead of a process.
Do you help with channel and partner programmes?
Yes. We help you decide whether resellers, VARs or system integrators fit your solution, and how to qualify, enable and review partners.
Can you help with investor questions about our sales engine?
Yes. A clear process, forecast and pipeline give you evidence to answer them.
We’re pre-revenue. Is this too early?
A strategy call can still help, and The Entrepreneur’s Field Guide is designed for this stage.
Build a sales engine that doesn’t need you in every deal.
In a complimentary 30–45 minute call, we’ll look at your route to market and the first thing worth fixing. You’ll speak with Rajneesh directly.